Usually, when working in the Oxfordshire studio, Spotify will be providing the audio backdrop, which helps greatly with concentration. A great deal of concentration is required when photographing commercial products, to ensure that products are captured in their best light, pin sharp and repeatably so – all product images and packshots conforming to the same chosen stylistic theme…

Spotify radio often gives a welcome change from much listened to playlists but does sometimes bring up music that wouldn’t normally be chosen. This week, one such track came up whilst working in the studio, the lyrics of which raised a smile & seemed quite relevant to the work at hand – Justin Timberlake’s Sexy Back.

“Bringing Sexy Back” is what is quite frequently done at Phoduct in terms of product photography – giving the most normal and functional (never say boring) products an allure, as can be seen in the gallery example of a silicone rubber oven mitt.