On a recent overseas trip, I was reminded of a fun job we did a while ago for Oxfordshire based Cobalt Light Systems. Cobalt are at the cutting edge of airport security scanning systems, with machines that can analyse the contents of bottles and other containers, without the need for them even being open – or in scientific terms “non-invasive through barrier chemical analysis”.
Whilst passing security, I spotted one of cobalt’s units in action – the photographic work we undertook for Cobalt was rather fun – in producing product images for use on the machine’s user display – all sorts of different types of containers for drinks, foodstuffs etc.
Cobalt wanted images that were instantly recognisable to the user, in any language but they were wary of copyright and trademark infringement – so we set about doctoring images of well know brand products in photoshop. Photoshopping images is a large part of the work we do, both in terms of optimising product photography and also longevity of product images – we recently photographed a large selection of Rothschild wines for Waddesdon’s online gift shop and provided product images of wine bottles both with and without (edited) vintage years on the wine labels.
This level of Photoshop proficiency can be very useful when product images are required but the product itself is at a prototype stage, with some details yet to be configured – but you need to have someone that is good at it, as there is nothing worse than an image that is obviously Photoshopped!
Usually, when working in the Oxfordshire studio, Spotify will be providing the audio backdrop, which helps greatly with concentration. A great deal of concentration is required when photographing commercial products, to ensure that products are captured in their best light, pin sharp and repeatably so – all product images and packshots conforming to the same chosen stylistic theme…
Spotify radio often gives a welcome change from much listened to playlists but does sometimes bring up music that wouldn’t normally be chosen. This week, one such track came up whilst working in the studio, the lyrics of which raised a smile & seemed quite relevant to the work at hand – Justin Timberlake’s Sexy Back.
“Bringing Sexy Back” is what is quite frequently done at Phoduct in terms of product photography – giving the most normal and functional (never say boring) products an allure, as can be seen in the gallery example of a silicone rubber oven mitt.
Our Google tagline is “Commercial Photographer – packshot & product photography in Oxford, Oxfordshire and everywhere”.
It is just worth explaining that although we are based in Oxfordshire and indeed many of our clients are Oxford or Oxfordshire based – a whole lot of our other clients are elsewhere in the country.. neighbouring Gloucestershire, Buckinghamshire, Hertfordshire and a lot further away too.
Some of our clients in fact, we have never even met face to face! Couriering items to us for product photography is a very straight forward process and proofing of product shots can very easily be done online. So, if you are not geographically nearby, we are still very happy to provide our services!