On a recent overseas trip, I was reminded of a fun job we did a while ago for Oxfordshire based Cobalt Light Systems. Cobalt are at the cutting edge of airport security scanning systems, with machines that can analyse the contents of bottles and other containers, without the need for them even being open – or in scientific terms “non-invasive through barrier chemical analysis”.
Whilst passing security, I spotted one of cobalt’s units in action – the photographic work we undertook for Cobalt was rather fun – in producing product images for use on the machine’s user display – all sorts of different types of containers for drinks, foodstuffs etc.
Cobalt wanted images that were instantly recognisable to the user, in any language but they were wary of copyright and trademark infringement – so we set about doctoring images of well know brand products in photoshop. Photoshopping images is a large part of the work we do, both in terms of optimising product photography and also longevity of product images – we recently photographed a large selection of Rothschild wines for Waddesdon’s online gift shop and provided product images of wine bottles both with and without (edited) vintage years on the wine labels.
This level of Photoshop proficiency can be very useful when product images are required but the product itself is at a prototype stage, with some details yet to be configured – but you need to have someone that is good at it, as there is nothing worse than an image that is obviously Photoshopped!
It is always good to see our commercial photography working well for Oxfordshire and nearby businesses. Perhaps the most commercial of photography jobs undertaken in recent memory being for Box Technologies.
Box technologies are the masters of providing point of sale of equipment to the retail sector – essentially the hub of retail commercial activity. We have done numerous photo shoots on location at Box Technologies Thame HQ allowing prospective customers to see their POS units at all angles. Recent work included product photography for their entire range of point of sale equipment, displays and peripherals.
The pictured image shows the reverse one of a new range of integrated sales tablets that feature a built in and removable chip & pin machine – no more waiting in a queue, as sales assistants can process a sale on the shop floor!
In a previous life, I worked for many years as a Fine Arts valuer for a leading provincial auction house. Now as a commercial photographer in Oxfordshire and surrounding counties, I am able to provide a very useful service for clients when it comes to documenting collections of Fine Art & Antiques, be it furniture, paintings, ceramics, jewellery, silver, glass & objet vertu. Quality, detailed, high resolution photography for insurance purposes is a must for those with high value collections.
The benefits of having a detailed photographic record of insured possessions is clear, as should the worst happen, clear images can assist both with obtaining accurate current market valuations and can also assist in possible future recovery of lost or stolen items.
Client discretion is assured and years of experience handling fine arts brings the comfort that your items are in safe hands. Collections of antiques (or just selected items) can be photographed either at our Oxfordshire studio, or for ease at your location at a very affordable rate. Can you afford not to have a decent photographic record of your treasured possessions?
Our Google tagline is “Commercial Photographer – packshot & product photography in Oxford, Oxfordshire and everywhere”.
It is just worth explaining that although we are based in Oxfordshire and indeed many of our clients are Oxford or Oxfordshire based – a whole lot of our other clients are elsewhere in the country.. neighbouring Gloucestershire, Buckinghamshire, Hertfordshire and a lot further away too.
Some of our clients in fact, we have never even met face to face! Couriering items to us for product photography is a very straight forward process and proofing of product shots can very easily be done online. So, if you are not geographically nearby, we are still very happy to provide our services!
Some time ago, we blogged about the pitfalls of businesses trying to do DIY product images and packshots – together with the benefits of getting it right first time by using a professional. That blog post prompted contact from Walcot House Ltd, who were in just that situation. With a rapidly expanding range of high quality products and moving towards retailing these products online, we were asked to fulfill their product imaging needs.
Walcot House’s products come in a vast array of surface finishes, some of which were very challenging to capture and would certainly have been beyond the reach of the DIY photographer. The resulting work, now in use on Walcot House’s excellent website is very pleasing and hopefully working well in driving sales.